Yesterday I let you know that I was going to take the "31 Days To A Better Blog" challenge and I am getting more and more excited. Day 1 The task for today was to write an "elevator pitch for my blog". This was something that had been on my mind for a while, as I felt I didn't have a strong focus around what I wrote. I genuinely think I could go "toe to toe" and hold my own in a discussion on most of the issues I write about, but I wasn't providing any depth of information. We have deep experience and knowledge in HR, IT, Marketing, Relationships, Leadership, Strategy etc but I didn't want to To View More >>

WHY YOU NEED TO MANAGE YOUR PERSONAL BRAND Something that’s been on my mind lately is the desire to help people succeed in business online. No, I know I don’t have all the answers. But over the years, our two global companies have discovered some answers that work for us, and perhaps they’ll work for your company as well. As always, take what you like and leave the rest! Why you need to manage your personal brand Something that’s been on my mind lately is the desire to help people succeed in business online. No, I know I don’t have all the answers. But over the years, To View More >>

The presentation by Merlin Man and John Gruber was called 149 Surprising Ways to Turbocharge Your Blog With Credibility. In reality it was a discussion about authenticity and how you blog. It brought into focus what I've been thinking about for the last couple of months and made me realise what I have been trying to deny for a while now. That is that blogging is probably the most difficult thing I have ever done. I'm used to being successful, but blogging hurts I've had a blessed life. By blessed I mean we worked like crap to provide a great product, have awesome experiences and try like hell To View More >>

In business there are no magic bullets, but this idea is so powerful it certainly feels like magic. I ran into an old friend yesterday, and it reminded me of a series of seminars I ran a few years ago that contained a section on how to increase profits. Especially when times are tough, it's great to be able to break things down into some simple rules that allow you to know where to focus, so I'll share this very simple but powerful idea with you now. Gross Profit is calculated on an "averaged basis" as: (Total number of clients x Average number of visits per year x Average sale x Average margin) To View More >>